Zaira is most probably doing it because of pressure from the mullahs who would have made known their "genius" thoughts to her family. As ever in such cases, the Tableeghi Jamaatis would have ruled supreme. Sad.
She is from Kashmir. Some years ago there was a all-girl music band from Kashmir, called Pargaash, who were forced to stop their art because of certain Kashmiri mullahs and their followers who even made rape threats. There was also a mullan from Kashmir, called Asiya Andrabi, who also threatened those three girls. But the girls found some support from some at least one prominent Kashmir leader, Omar Abdullah.
And more recently, in 2017, an upcoming talented Muslim singer from Assam state, Nahid Afrin, was similarly pressurized by the mullahs via some idiotic fatwa. But she wisely said the below :
Politico is right. Even Saudia has an upcoming film industry.
It is just that some Desis act more Arab than Arabs themselves.