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Bangladesh: In the 2019 two-wheeler sales over 600,000.

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https://motorcyclesdata.com/2020/02/09/bangladesh-motorcycles/

Bangladesh. In the 2019 two-wheeler sales over 600,000. Bajaj dominates


Bangladesh Motorcycles Industry is the new frontier for the entire sector. Supported by a favorable development policy and high investment by Indian and Japanese manufacturers, the industry is booming. Following sales doubled in the last three years, in the 2019 sales hit the 0.6 million units. Bajaj Auto dominates.



Bangladesh starring economic growth

With a population of 167 million people and an annual GDP growth averaging over 7% in the last five years, and high remittance from expatriates, Bangladesh represents one of the World’s Top 5 emerging economy for the next decade. Despite doubled in the last five years, the pro capita income is still among the lowest in the World (US$1.521 in the 2017), but it is projected to double within the next five years.

The economic boom created a huge demand for individual mobility and the two-wheeler industry represents the most efficient solution, following the pathway already tracked by several others South Asian countries.

Fortunately, local governments have embraced this philosophy and have put in place a range of tax initiatives, import policies, incentives to innovation. While the idea a decade ago was to support the start-up of local production, creating barrier to imported vehicles and components, in recent years a more opened view has taken space and the government has reduced duties on imported parts (from 25% to 20%) and on imported models.

The reduction of two-wheels registrations cost by 75% (from BDT 20.000 to 5.000) and the VAT reduction to the sector, both effective from January 2018, finally demonstrate as government has understood how is better to utilize the motorcycles industry as a volano for the entire economy rather than as a cash cow.

Introduction of ride-sharing services in Dhaka and Chattogram in recent years has also contributed to a rise in demand for motorbikes.



Motorcycles Manufacturing

The Indian Bajaj Auto is producing locally since the 2015 and was immediately followed by TVS, Hero Motors, Suzuki and Yamaha.

The last to open a plan was Honda. Indeed, Honda opened its motorcycle plant in November 2018. The plant will have an initial annual production capacity of 100,000 units a year. By 2021, the production capacity will expand to 200,000 units a year, according to BHL, which has been marketing Honda brand bikes in Bangladesh for the last several decades. They produce seven models: Dream Neo 110, LIVO 110, CB Shine 125, CB Trigger 150, CB Hornet 160R and CBR150R.

Actually over 80% of two-wheelers sold in Bangladesh are locally manufactured.

However, the value of two-wheeler exports from India to Bangladesh jumped 50 per cent in FY18 to $277 million (Rs 1,900 crore), making India’s the biggest export market, ahead of Sri Lanka. The value of shipments to Bangladesh has more than doubled since FY16, when it was just 8 million.

In Bangladesh, the import duty is 45% keeping the motorcycles prices about 2.5 times higher than those in India. However, local manufacturers can agree with the government a discount on this duty, if they produce at least one fifth of the bike in the country.



Market evolution and perspectives

A decade ago, Bangladesh two-wheeler sales were below 10.000 units per year. Then the industry evolved rapidly, thanks to the investments of new local brands – like Runner and Walton, Indians companies – Bajaj Auto, Hero Motor and TVS -, and Japanese – Suzuki, Yamaha and Honda.

In the 2012 the market was already up 10 times compared with 5 years before, while kept steady growing until the 2016, when sales were not far from the quarter of a million.

However, the new policy established by the government in the 2017 changed the industry perspective immediately booming the demand, thanks to the cut of motorcycles price in a range of 20% (both for imported and local made models) and a new life started.

In the following years the market boomed up doubling volume to hit the 487.000 units in the 2018 and finally at over 600.000 units in the 2019.

While Japanese brands are growing, the market is literally dominated by Indian brands, with Baja Auto leader with near 33% of share, followed by Hero Motor and TVS. Honda is fast growing and hold a market share over 11%.

There is a limit to the import of motorcycles with high engine displacement and this is the reason why top premium brands are not imported in the country.

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Over 50,000 motorised vehicles registered in January
FE Online Report | Published: February 22, 2020 19:21:20
https://thefinancialexpress.com.bd/trade/over-50000-motorised-vehicles-registered-in-jan-1582377680
1582377680.jpg



The number of registered motorised vehicles in the country stood at 51,669 in January 2020 as per official data.

Of the total, 12,868 motorised vehicles were registered in Dhaka, according to Bangladesh Road Transport Authority (BRTA) statistics.

Of them, the mode of vehicles that had the highest number of registration was motorcycles while cargo vans were the lowest number of registered vehicles.

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43,128 motorcycles were registered in January across the country while the number of cargo van registration stood at only one, the BRTA data showed.

A total of 504,130 motorised vehicles were registered in 2019 while it was 497,374 in 2018.

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Good to see the increased demand in BD but I would like local brands like Walton to be doing better.
 
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Good to see the increased demand in BD but I would like local brands like Walton to be doing better.

I believe Walton is mainly serving the lower end of the market at this time and they are gaining profit from numbers (quantity sales) rather than focus on qualitative market share with a higher margin. This is a typical safe strategy for a new market entrant while they 'test the waters' - so to speak.

Although they possess deeply-integrated technology for producing almost all motorcycle parts including locally designed engines (including for higher end models), if they have to move upmarket product-wise (where the higher margins are) they have to tie up with a brand from overseas like Aprilia from Italy or more practically, KTM from Korea.

These are both top grade motorbike brand-names respected worldwide and can help with licensing for better designed engines to improve on engine reliability/efficiency, advanced cladding design for styling to compete in the higher end bracket, and most of all - a far better marketing confidence and name recognition factor (with association of better-known brands) if they have to venture overseas markets into say the rest of SE Asia or Middle East/Africa.
 
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While Japanese brands are growing, the market is literally dominated by Indian brands, with Baja Auto leader with near 33% of share, followed by Hero Motor and TVS. Honda is fast growing and hold a market share over 11%.

Before aspiring Sanghis start chest-thumping, these Indian companies simply stole Japanese designs and technology under the guise of JV's and left the JV's to control their own Indian market for motorbikes.

Hero had a JV with Honda, TVS with Sujuki and Bajaj with Kawasaki I believe.

I don't know why Bangladeshis keep buying Indian bikes - but Indian mfr.'s days are hopefully numbered. I know Indians would never buy Bangladeshi motorbikes, as Indians are naturally prejudiced, especially Ganges Valley RSS nutcases. Govt. should raise tariff on bikes assembled overseas even higher than at present, which will bring more jobs into bike manufacturing locally.
 
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Honda motorcycles will start full production in its motorcycle plant in BD. BD market will get bigger and Honda share will increase year after year. I do not know about its production or sales capacity. When the original Honda comes in the market, Sanghi market share is supposed to decline.

Honda opens new motorcycle plant in Bangladesh
TWO-WHEELERS
By Autocar Pro News Desk , 11 Nov 2018


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Bangladesh Honda Private Ltd (BHL), Honda's motorcycle business joint venture in Bangladesh, today inaugurated a new motorcycle factory in the Abdul Monem Economic Zone, Char Boushia, Gazaria, Munshiganj Disrict, Dhaka Division in Bangladesh.

BHL, which is engaged in import, production and sales of motorcycles, has relocated its factory, which was officially inaugurated today, from Gazipur to the new location in the Abdul Monem Economic Zone. BHL currently retails seven models, which comprises five locally produced bikes (Dream Neo 110, Livo, CB Shine 125, CB Trigger 150, CB Hornet 160R) and imports two (Dio 110) and CBR150R.

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The inauguration was attended by representatives of the Bangladesh government and Honda including Yoshi Yamane, Senior Managing Director and Chief Officer for Production Operations of Honda Motor Co; Noriaki Abe, Operating Officer and Chief Officer for Motorcycle Operations of Honda Motor Co; Masayuki Igarashi, Operating Officer and Chief Officer for Asia & Oceania Regional Operations of Honda Motor Co and President & CEO of Asian Honda Motor Co, and Yuichiro Ishii, managing director and CEO of BHL.

The factory itself, which currently occupies one-third of the property, took a year to complete following the groundbreaking ceremony held on November 5, 2017. It will have an initial annual production capacity of 100,000 units of motorcycles. In line with market trends, BHL plans to continue to invest in expanding its production capacity to 200,000 units by 2021, and will build its full-phase factory on the remaining two-thirds of the property to accommodate future market growth.

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Growing demand for two-wheelers sees Honda increase localisation
Honda says the motorcycle industry in Bangladesh is undergoing rapid growth with strong government support, including promoting a localisation policy and reducing supplemental duty in December 2016.

This is why BHL is increasing localisation of component parts, which in turn will increase cost effectiveness for the models of motorcycles produced at the new factory. For example, the new factory is introducing welding and painting sections for localisation with technical support from Honda Motor in Japan. Initially, BHL will localise the body frame and swing arm and then gradually expand localisation to other parts assembled at the new factory in the future.

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The new factory opens up more opportunities for employment and technology transfer to local associates. Currently, the company has 390 associates, and BHL plans to increase the number of associates in line with its business expansion. The company will also provide associates with training in the skills necessary to deliver the best-quality products that will bring joy and satisfaction to Honda customers.

Yoshi Yamane, Senior Managing Director and Chief Officer for Production Operations of Honda Motor Co, said, “The inauguration of the new factory demonstrates one of the most important initiatives to realize Honda's 2030 Vision. Bangladesh Honda will aim to develop further by providing reliable, quality products from this new factory.”
Yuichiro Ishii, MD and CEO of BHL, said “As the leading motorcycle manufacturer, and with the guidance and expertise of Honda Motor in Japan, we believe that the motorcycle industry will expand and contribute to the national economy by generating more employment, developing a skilled workforce, transferring technology, encouraging the growth of a parts supplier industry, and attracting more direct foreign investment.”
 
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Honda motorcycles will start full production in its motorcycle plant in BD. BD market will get bigger and Honda share will increase year after year. I do not know about its production or sales capacity. When the original Honda comes in the market, Sanghi market
Exactly. As Indian Hero Honda was better than bajaj and supplier of hero Honda was actually Honda.

After their join venture end hero motorcop fall behind bajaj.

And if Honda start producing bikes in Bangladesh, I am sure India will lost almost entire market. One great thing in Bangladeshi bike riders and that is they love to spend money for better stuffs. And if Hondo start producing motorcycles in Bangladesh, surely they will produce way better bike than bajaj tvs or hero, so surely I don't think that anyone is going to buy Indian bikes.

So people who will use low end bike will use country made bike or some Chinese bikes, and who will buy high end bike will choose Honda over any Indian bike. So sanghi market will be gone without any problematic situation!
 
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