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Audi Pakistan has been a recipient to growing sales and a growing spike in its fame. The company catapulted its sales and PR with the launch of an economical entry-level German sedan A3 at a price tag of PKR 3.8 million (price has been revised to 4.0 million for the new variant). As it stands, the company will be introducing an entry level SUV Q2 in Pakistan in the first quarter of 2017, which makes one wonder what else can the company do to break the stereotype associated with imported German cars in Pakistan?
As it turns out, the company is laying its card on the table in a very calculated manner. First, Pakistanis witnessed the launch of economical cars – this step mitigated the conception high-price tags associated with the German sedans- and now the company is systematically taking steps to change the conception of ‘Expensive to maintain’ mentality. The company has recently publicized its ‘Service and Maintenance plan’, which features:
https://www.pakwheels.com/blog/audi...ok&utm_medium=social&utm_campaign=communities
As it turns out, the company is laying its card on the table in a very calculated manner. First, Pakistanis witnessed the launch of economical cars – this step mitigated the conception high-price tags associated with the German sedans- and now the company is systematically taking steps to change the conception of ‘Expensive to maintain’ mentality. The company has recently publicized its ‘Service and Maintenance plan’, which features:
- Fluid levels’ check
- Exterior and under-body visual check
- Interior and electrics inspection
- Audi Service history stamp/record
- Oil filter replacement
- Engine oil replacement
- Interior / Exterior cleaning
- Audi A3 (1.2TFSI) @ PKR 9,300.00
- Audi A3 (1.8TFSI) @ PKR 10,900.00
- Audi A4 (1.4TFSI) @ PKR 9,300.00
- Audi A4 (1.8TFSI) @ PKR 10,900.00
- Audi A5 (1.8TFSI) @ PKR 12,100.00
- Audi A6 (1.8TFSI) @ PKR 12,100.00
- Audi A6 (2.0TFSI) @ PKR 12,100.00
- Audi A6 (2.8FSI) @ PKR 14,850.00
- Audi A6 (3.0TFSI) @ PKR 14,850.00
- Audi A7 (3.0TFSI) @ PKR 14,850.00
- Audi A8 (3.0TFSI) @ PKR 14,850.00
- Audi Q3 (1.4TFSI) @ PKR 9,300.00
- Audi Q5 (2.0TFSI) @ PKR 12,100.00
- Audi Q7 (3.0TFSI) @ PKR 14,850.00
https://www.pakwheels.com/blog/audi...ok&utm_medium=social&utm_campaign=communities