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Apple Watch remained king of the smartwatch market in 2021

Hamartia Antidote

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The Apple Watch is still the dominant wearable device in the global smartwatch market, with it maintaining its lead over competitors by a wide margin.

Apple has enjoyed its position at the top of the smartwatch market for a few years, and in 2021, it continued to hold onto that commanding lead. According to analysis from Counterpoint Research, Apple is still the dominant player in the market, with the most shipments among smartwatch vendors.

In 2021, Apple held on to its pole position in Counterpoint's list of the top nine smartwatch brands by shipment share, a report released on Monday states. Its 30.1% share is far in front of its competitors, with the nearest rival being Samsung with 10.2%, followed by Huawei with 7.7%.

However, the share is a minor reduction from the 2020 results, when Counterpoint said Apple held a 32.9% share of the market. It is believed that, while the global smartwatch market grew 24% between 2020 and 2021, intensified competition led to Apple dropping by just under 3%.

Despite the slight loss of market share, Apple's average selling price for the Apple Watch rose 3% year-on-year without a release of an Apple Watch SE update in 2021. Because of this increase, Counterpoint says Apple accounted for half of the total market revenue in 2021.

One of the reasons the smartwatch market grew in 2021 is thought to be an expansion of the Indian market. While India accounted for just 3% of the market in 2020, it now has close to a 10% share overall.

A strong demand for sub-$100 smartwatches is also cited as a growth factor.
"The global smartwatch market's good growth in 2021 is meaningful in itself, but it is more meaningful in that it makes us look forward to future growth," said associate director Suejeong Lim. "With their ability to monitor health parameters like blood pressure, ECG, and SPO2, these devices are becoming more popular."

Lim further offers "the attractiveness of smartwatches as independent wearable devices will increase if more of them start supporting cellular connectivity." The Apple Watch is already available with a cellular option, so it seems the comment is directed mainly to Apple's market rivals.
 
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Having phones move to screens on your arm is going to happen @jamahir it's only a matter of time

Thanks for posting this nicely done vid and I agree with you - I think a smart watch is a very convenient wearable computer and this new Apple watch is an improvement on the previous ones where I think to have the phone service one had to have an iPhone in the pocket.

But even in the new watch there is the question of the small screen but a regular phone too has a small screen and I don't do PDF and most other things on my phone. Last year you had posted a vid of the Apple Glass smart spectacles and the advantages there were : (a) The displayed imagery is within the zone of privacy for the wearer, (b) A bigger display area to enable regular computer applications like typing a document. But I think such deep privacy is rare in usage. I will say that in the near-future the smart watch will come with : (a) A short-range holographic display instead of the current small LED display ( if the wearer wants privacy then he / she can go away from the crowd ), (b) Camera of course for not only regular image capture but also for AR purposes, (c) A mechanism for accepting program input for say typing.
 
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article thumbnail


The Apple Watch is still the dominant wearable device in the global smartwatch market, with it maintaining its lead over competitors by a wide margin.

Apple has enjoyed its position at the top of the smartwatch market for a few years, and in 2021, it continued to hold onto that commanding lead. According to analysis from Counterpoint Research, Apple is still the dominant player in the market, with the most shipments among smartwatch vendors.

In 2021, Apple held on to its pole position in Counterpoint's list of the top nine smartwatch brands by shipment share, a report released on Monday states. Its 30.1% share is far in front of its competitors, with the nearest rival being Samsung with 10.2%, followed by Huawei with 7.7%.

However, the share is a minor reduction from the 2020 results, when Counterpoint said Apple held a 32.9% share of the market. It is believed that, while the global smartwatch market grew 24% between 2020 and 2021, intensified competition led to Apple dropping by just under 3%.

Despite the slight loss of market share, Apple's average selling price for the Apple Watch rose 3% year-on-year without a release of an Apple Watch SE update in 2021. Because of this increase, Counterpoint says Apple accounted for half of the total market revenue in 2021.

One of the reasons the smartwatch market grew in 2021 is thought to be an expansion of the Indian market. While India accounted for just 3% of the market in 2020, it now has close to a 10% share overall.

A strong demand for sub-$100 smartwatches is also cited as a growth factor.
"The global smartwatch market's good growth in 2021 is meaningful in itself, but it is more meaningful in that it makes us look forward to future growth," said associate director Suejeong Lim. "With their ability to monitor health parameters like blood pressure, ECG, and SPO2, these devices are becoming more popular."

Lim further offers "the attractiveness of smartwatches as independent wearable devices will increase if more of them start supporting cellular connectivity." The Apple Watch is already available with a cellular option, so it seems the comment is directed mainly to Apple's market rivals.
Never understood point of $1k+ phones and accessories. Minute you open the box you will struggle to sell it for half it's value on eBay. Same for iwatch and buds etc.

Because of fkin Apple we don't have 9mm jack anymore which was so versatile. Now we have to pay exorbitant prices for shiny looking headphones/ear buds.

Fkin annoying mate.
 
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Never understood point of $1k+ phones and accessories. Minute you open the box you will struggle to sell it for half it's value on eBay. Same for iwatch and buds etc.

Because of fkin Apple we don't have 9mm jack anymore which was so versatile. Now we have to pay exorbitant prices for shiny looking headphones/ear buds.

Fkin annoying mate.

Wires are the worst carryover from the 19th century. A happy day for mankind will be when this jumble of wires for everything disappears.

I'm looking at an octopus of wires right now next to my computer plugged into a powerstrip. It really is ridiculous.

At least we got rid of hot incandescent light bulbs.
 
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Thanks for posting this nicely done vid and I agree with you - I think a smart watch is a very convenient wearable computer and this new Apple watch is an improvement on the previous ones where I think to have the phone service one had to have an iPhone in the pocket.

But even in the new watch there is the question of the small screen but a regular phone too has a small screen and I don't do PDF and most other things on my phone. Last year you had posted a vid of the Apple Glass smart spectacles and the advantages there were : (a) The displayed imagery is within the zone of privacy for the wearer, (b) A bigger display area to enable regular computer applications like typing a document. But I think such deep privacy is rare in usage. I will say that in the near-future the smart watch will come with : (a) A short-range holographic display instead of the current small LED display ( if the wearer wants privacy then he / she can go away from the crowd ), (b) Camera of course for not only regular image capture but also for AR purposes, (c) A mechanism for accepting program input for say typing.

The camera is a simple issue to fix. You can simply move it in the band part which is under your wrist.

Then you can just hold up your arm infront of you and use the screen.
 
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The camera is a simple issue to fix. You can simply move it in the band part which is under your wrist.

Then you can just hold up your arm infront of you and use the screen.

Ideally yes but if you are sitting at a table and bring down your hand with force the camera will be damaged. An alternative is have the camera, along with a transmit LED, in a rotatable ring on the watch body just below the face. The So if a payment has to be made in a store then the hand just has to be extended so that the camera and the LED can be used to communicate with the payment machine. In other situations the ring can be rotated as per situation.
 
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Ideally yes but if you are sitting at a table and bring down your hand with force the camera will be damaged. An alternative is have the camera, along with a transmit LED, in a rotatable ring on the watch body just below the face. The So if a payment has to be made in a store then the hand just has to be extended so that the camera and the LED can be used to communicate with the payment machine. In other situations the ring can be rotated as per situation.

The lens can be indented in the band. If anything you can just make it like the tiny pinhole ones on the front of many phones/laptops.
 
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The lens can be indented in the band. If anything you can just make it like the tiny pinhole ones on the front of many phones/laptops.

That reminds me, how does the laptop display cabling connect to the laptop main body ?
 
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Boomers love wearing them watches :disagree:
 
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I have no interest on Apple Watch. But, im slowly moving to Apple ecosystem because of their quality control and seamless user experience.

My first apple device was iPad Air 4 with A14 Bionic chip, recently I've purchased 14 inch M1 pro Macbook pro. I will move to iPhone once my Xiaomi POCO F3 with Snapdragon 870 becomes obsolete...
 
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I have not interest on Apple Watch. But, im slowly moving to Apple ecosystem because of their quality control and seamless user experience.

My first apple device was iPad Air 4 with A14 Bionic chip, recently I've purchased 14 inch M1 pro Macbook pro. I will move to iPhone once my Xiaomi POCO F3 with Snapdragon 870 becomes obsolete...

Using an M1 MacBook Pro right now and the battery life is incredible.
 
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