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Apple goes against trend, sees 8% increase during China's 6.18 sales festival

Hamartia Antidote

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Last month's 6.18 sales event in China saw a sharp year-over-year drop in smartphone sales, but Apple (NASDAQ:AAPL) managed to go against the trend, Counterpoint Research said on Thursday.

The research firm said that Apple (AAPL) managed to see an 8% year-over-year increase in sales as it faced a lack of "significant competition."

However, Counterpoint added that e-commerce websites offered discounts of around 20% on the iPhone to boost sales during the period.

China's biggest e-commerce providers include JD.com (JD), Alibaba's (BABA) Taobao and Tmall, among others.

Overall smartphone sales fell 8% year-over-year during the period, Counterpoint added.

Huawei managed to see the largest jump during the shopping event, as year-over-year sales rose 52%. Conversely, other smartphone brands continued to see weakness, as Oppo, Xiaomi, HONOR and vivo all experienced declines of 13% or more.

The 6.18 sales event started on June 1 and ran until June 18.
 
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High prices =/= good quality.
Maybe it's mass brainwashing.

Well Apple has been selling iPhones in China for over 14 years so any fad or notion of it being a luxury should be over by now.
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Most people in the US buy Apple products because they just work. Like a Toyota. It starts everyday and doesn't give you problems.

No fuss. No wackiness. Not really a prestige thing. Nobody buys a Toyota for prestige. They buy it because they don't need any added headaches in their life. Pay extra to head off a a headache..sure! iPhone has almost a 60% marketshare in the US.

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Japan even higher since they hate both the Chinese and the Koreans I guess.
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I have a thing seeing where some people buying Apple who then recommend other people to buy Apple.

I got recommended to buy Apple like 5 times by other Apple-ists, it feels like a cult sometimes. And of course, I always say no.

Oppo, Samsung or Sony, no Apple!
 
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I have a thing seeing where some people buying Apple who then recommend other people to buy Apple.

I got recommended to buy Apple like 5 times by other Apple-ists, it feels like a cult sometimes. And of course, I always say no.

Oppo, Samsung or Sony, no Apple!

Yeah well if they started selling iPhones for 1/10 of the current price I'm sure you'd see a rapid increase in iPhone users.
 
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