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Singles Day shopping spree this year 'crazier than ever'
(China Daily) November 10, 2016
A courier carries packages at a sorting facility of STO Express Ltd in Fuyang, Anhui province, during the Nov 11 shopping festival last year. More pictures
Singles Day sales are set to get crazier this year, with transactions and deliveries expected to break records amid public concerns about quality.
The shopping festival is the world's largest online sales event.
E-commerce giant Alibaba Group Holding, which created the annual November 11 event, is expected to reach a new high on Friday, with a 40 percent surge as bargain-hunting Chinese consumers flex their spending muscle, according to a report released on Nov 2.
Singles Day sales at Alibaba this year are expected to jump to $20 billion from last year's $14.3 billion. The 2015 figure represented a year-on-year increase of 54 percent, the report said.
The shopping spree is a peak season for the logistics industry.
China Post, China's postal service, estimated that 760 million packages will be generated by Singles Day sales, compared with 540 million last year. Couriers have advertised to hire extra people to handle the seasonal workload increase.
"Singles Day 2016 is expected to be bigger than ever. It's no longer just a one-day online shopping festival, with retailers introducing promotions that start before and end after November 11," said Wang Xiaofeng, a senior analyst at Forrester Research.
"It is also going global, extending beyond China and Asia to include many international retailers who offer attractive discounts and more efficient cross-border shipping," she said.
Cut-to-the-bone prices used to be the main driver of the event. But a recent report from Nielsen said that apart from sales and discounts, the quality of goods is also a main factor in determining which e-commerce company consumers choose.
Ministry of Commerce spokesman Shen Danyang said the ministry will cooperate with other government organizations to monitor the behavior of e-commerce platforms during the event.
Companies set up robotic package sorting lines
(China Daily) November 10, 2016
Workers monitor an auto-sorting line at a facility of ZTO Express Inc in Shanghai. Courier companies are gearing up for the upcoming Singles Day shopping festival. [Photo provided to China Daily]
In order to deliver the more than 1 billion packages from merchants to buyers during the Singles Day shopping frenzy, the nation's major couriers have launched auto-sorting systems to enhance their efficiency and accuracy.
As the country's biggest shopping festival, the Singles Day event is putting great pressure on domestic express companies.
According to estimates by the China Express Association and Alibaba Group Holding Ltd's logistics service offshoot Cainiao, China's fast delivery industry will have to handle 1.05 billion packages throughout the annual shopping carnival, up 35 percent year-on-year.
So it becomes critical for industry players to further raise their handling efficiency, and some major express companies are mechanizing, or auto-sorting, part of the process.
Yunda Express (Shanghai) Co Ltd has installed a set of 200-meter-long sorting lines, with more than 300 trays, in a Shanghai transit center.
"We are ready to launch a second line before Nov 11. The facility can handle more than 20,000 packages per hour and it can operate without any break for more than 20 hours a day," said Lai Shiqiang, operations vice-president of Yunda.
According to Lai, Yunda launched the Shanghai auto-sorting facility ahead of last year's Nov 11 shopping festival, The 20 million yuan ($2.95 million) facility cuts staff number from 200 in peak days down to around 40, with the accuracy rate increasing from 95 percent to 99 percent.
The Shanghai-based company expects its orders during the Singles Day sales period will increase 50 percent from last year.
To get fully prepared this year, the company has restructured and expanded more than 10 transit centers, added 16,000 vehicles and hired 30,000 temporary staff, and introduced brand new automatic sorting equipment in Suzhou, Jiangsu province.
"Yunda will also install 300 sets of automatic collection systems at its transit centers to double the package collection speed to 2,500 packages per hour," added Lai.
Some other big-name courier companies, such as the New York Stock Exchange-listed ZTO Express Inc, STO Express Ltd, which is waiting to list, and Shenzhen-based SF Express (Group) Co, have also installed auto-sorting facilities.
"Apart from the auto-sorting facilities in operation in the eastern China region since last year, STO added similar equipment at its eight main new transit centers, including Zhengzhou of Henan province, Panjin of Liaoning province and Wuhan of Hubei province," said Sara Gu, marketing director of STO.
According to Gu, the auto-sorting will save 80 percent on manpower and raise efficiency by 75 percent.
In early 2016, STO became the nation's first courier to launch robotic sorting in Yiwu, Zhejiang province. It launched the second trial in Tianjin in October.
Sorting lines operated by robots handle 2 and 3 times the amount of that can be done by human sorters, with error rates going down to nearly nil.
"Auto-sorting and robot sorting will be the trend, and we expect to have all of STO's 81 major transit centers using such smart facilities soon," added Gu.
**
Cheap and excessive labor might not be so crucial for explosive growth, anymore.
China Post, China's postal service, estimated that 760 million packages will be generated by Singles Day sales, compared with 540 million last year. Couriers have advertised to hire extra people to handle the seasonal workload increase.